Pro-Choice?

Almost everyday at Valentine, before I take my requisite bowl of Kashi Heart-to-Heart, I head over to the pizza station and survey the scene. I like to see what ridiculous creation is on tap for the day. Potato pizza? Pineapple, pepper and pepperoni? Chicken and pesto? How about plain cheese pizza?

I am generally completely overwhelmed and do not take any slice to eat. In fact, this semester, I had one piece of Valentine Pizza. There are so many outrageous creations, and I can't decide which one to eat, so I end up eating nothing.

This paradox led to an interesting Valentine conversation with the basic question: is choice a good thing? Would the pizza guy be better off sticking to 2-3 regular, solid, predictable flavors as opposed to 8-10 seemingly random concoctions. Would I consume more of his product if there was less of it?

Barry Schwartz, a sociology professor at Swarthmore College and author of The Paradox of Choice, would probably tell the pizza guy to slow down and stop making so many freaking flavors. An Amherst student showed me a YouTube clip of Schwartz talking about choice (see below for clip). In it, Schwartz lists out the four negative consequences that have arisen from the overabundance of choice:

1. Regret and anticipated regret--If the product is not perfect, then you instantly wonder what could have been. Thus, before you make a decision, you are met by a sort of paralysis, rather than a liberation since you don't want to mess up and feel regret later on.

2. Opportunity Costs--As alternative options have become more attractive, the opportunity costs to decisions have gone up.

3. Escalation of Expectations--You expect perfection; anything less, and you'll be left disappointed.

4. Self-blame--With limited choices, if a product is bad, the honus goes on the producer. Today with so many choices, if a product is bad, the honus goes on you, because you could have chosen something better. Thus you get sad and depressed for your stupid decision.

"There's no question that some choice is better than none, but it doesn't follow from that, that more choice is better than some choice," said Schwartz. Adding, "We have long since past the point where options improve our welfare."

Instead, too much choice has created a "recipe for misery and disaster" according to Schwartz.

What should we make of this world of seemingly unlimited choice, where 10 different cereals, pizza flavors and drinks are offered to us each day at Val? In certain cases, as with the pizza, I simply don't make a decision. In other cases, as with the cereal and drinks, I use habit to defeat the overwhelming grasp of choice. I eat the same cereal/drinks every meal, and establish a comfort zone. Others simply mix five drinks or cereals together at one time so they don't have to make a decision yet they still don't starve.

"The secret to happiness," according to Schwartz, "is low expectations." With this in mind, maybe I'll finally try one of Mr. Pizza's crazy creations tomorrow at Val.

On second thought, I think I'll probably stick to my Kashi and Turkey Sandwich. I wouldn't want to stray too far away from my habits with just a few days left here at Amherst.